Rishad Daroowala is a Social Media Marketing Manager for one of the leading hotel brands in Canada. This blog will be used as a forum to discuss, explore and share how individuals and companies are finding innovative, creative and effective ways to market their brands socially.
Furthermore…
It is my belief that marketing in today’s world is not a subject you can learn in class. It is neither static nor inactive. It is constantly evolving, it is creative, it is social and it is the new way for entrepreneurs and business’ to directly communicate to its users. Due to the emergence of Social Media – the power is back in the hands of the customer, the user, the reader and more importantly the human. The days of propaganda marketing are quickly coming to an end. The landscape of the industry is no longer the same as business are being forced to “stay honest” or deal with social consequences. With the advent of social media, the rise in open source technology and a little creative thinking – marketing is forever changing…
